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‘It’s So Me’ is the creative unveil for what has been a multi-year effort to transform Clairol for a new generation since it joined Wella in 2020.
March 26, 2023
By: Lianna Albrizio
Associate Editor
A new global campaign will bring at-home hair color pioneer Clairol’s “Do-It-Yourself” spirit of hair color to life. Featuring a collective of nine women and creators, the brand’s first global campaign in over five years underscores its modernized strategy of connecting to individuals across a spectrum of ages and demographics. Each woman featured represents a unique segment of the at-home color consumer, yet together are connected in a much larger community of color and beauty lovers...
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